Industry critics say that Apple will have to find a way to respond to changes in the Asian markets which mean that the iPhone will no longer remain the hottest commodity in mobile phones. Competitors such as Lenovo are putting the pressure on Apple to diversify and offer cheaper alternatives in their product line: something the tech giant has hitherto avoided for fear of watering down their brand.
The hottest news this week are the rumours of the new ‘iPhone Math’. The name of the phone is not confirmed, the source being the China Times and leaving tech fanatics wondering if something has been lost in translation. So what the rumoured specifics on the new phone? Well, it will allegedly have a much larger screen display. The iPhone is now competing with the ‘phablet’ category of phones, which is currently led by Samsung’s Galaxy S3 model. Stores are also not having to work hard to sell Samsung galaxy ace handsets. The larger screen display is said to come with an 8 megapixel camera, like it’s stablemate the future iPhone 5S.
The ‘iPhone Math’ will also be made of plastic – significantly lessening the cost of a phone with an aluminium casing. Will Asian customers care if a cheaper casing lets them pick up a cheaper machine? Probably not. Although the beautiful design of Apple technology is appreciated everywhere, customers will probably care more about what’s inside the box and how they can adapt it to their needs. Give them a phone that works well and they will continue to plonk down cash for mobile.
All these releases put the total of Apple phones released in 2013 to three. That’s much more than the company has previously put out in any year. But, as with the arrival of the iPad Mini device, Apple has shown that is willing to adapt the strategies of its competitors in the global market. With the announcement of their recent drop in profits, Apple will surely do anything they can in order to stay on top.